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Fixed gear, reasonably dangerous.

California based fixed gear YouTuber.


What we did.

Brand IdentityBrand StrategyCampaigns

The situation.

Zach approached us to rebrand his successful YouTube channel. His inspiration was for us to go all out retro and hipster.

Our solution.

In response to Zach’s very specific brief, we went all the way back to the 60’s. Our aim was to bring through a retro feel while also being extremely playful in a deliberately cheesy way.