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Live clear, Live Forest.

Live Forest, Life Coaching. A unique change of direction for a Manchester-based life coach.

What we did.

Brand IdentityBrand StrategyNaming

The situation.

Angela Davenport, a well establish personal and corporate life coach approached Stand Out to help her detach her name from her business. In order to do this, we had to develop an all-new brand name to serve as the cover face of her coaching empire.

Our solution.

We developed the name “Live Forest”. As forest is a metaphor for the complexity of our everyday lives. The concept is to embrace the chaos and complexity rather than fight it. It is to navigate the forest rather than cut a road through it.
Meanwhile for the visual identity, we focused on using the “L” to build a mark which is paired with a narrow hairline font.