Live clear, Live Forest.
Live Forest, Life Coaching. A unique change of direction for a Manchester-based life coach.
Angela Davenport, a well establish personal and corporate life coach approached Stand Out to help her detach her name from her business. In order to do this, we had to develop an all-new brand name to serve as the cover face of her coaching empire.
We developed the name “Live Forest”. As forest is a metaphor for the complexity of our everyday lives. The concept is to embrace the chaos and complexity rather than fight it. It is to navigate the forest rather than cut a road through it.
Meanwhile for the visual identity, we focused on using the “L” to build a mark which is paired with a narrow hairline font.