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J4Crew re-imagined.

Changing the tide to celebrate an 18-year heritage of crew recruitment for luxury yachts.

What we did.

Brand IdentityBrand Strategy

The situation.

Following an 18-year heritage, J4Crew reached out to Stand Out to help them reinvent their brand, and bring about a positive update.

Our solution.

Our aim was to develop a rebrand to shine a new light on J4Crew. A light that honours and reflects on an 18-year heritage. The new visual identity makes use of a simple type formation, combined with a modern take on a nautical colour theme.