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Quality products that don’t last.

D-Gradables the Manchester-based eco start-up, producing biodegradable straws.

What we did.

Brand IdentityBrand StrategyCampaignsNaming

The situation.

D-Gradables was born as a solution to the ongoing plastic epidemic. The concept aims to create environmentally friendly food packaging, including drinking straws manufactured from banana leaves, which is a waste product.

Our solution.

The identity aims to encompass the rich story of the products by including banana leaf illustrations directly into the logo mark. In addition to this, the logo mark is complimented by a bio-degrading type form.