We combine meaningful strategy with beautiful design to create brands that people fall in love with.
Stand Out is a Manchester-based creative agency specialising in branding. We work with clients starting from the initial brand strategy to the design, art direction and final production of a project.
We believe in creating beautiful, emotion-driven work that functions for our client’s goals and resonates with their audiences.
Our process encompasses three phases;
Brand strategy, Brand design, Brand management.
As clichéd as it sounds, building and maintaining a lovable brand is just like building your dream home.
Step one is the brand strategy, think of this as the blueprint, that defines what we are building and how.
The purpose of the brand strategy is to clarify and define your brand, and story.
The steps in brand strategy are:
Step two is brand design, this is the actual building of your home.
Also known as brand identity this is the process of designing all the visual elements that represent your brand.
Brand identity includes:
Step three is brand management. Now that your dream home has been built, it needs continual updates and maintenance as your brand grows. Branding is never finished, it is always evolving with your business.
The secret to successful branding is consistency. The goal is to ensure that every contact point associated with your brand is communicating the same message. To achieve this we offer a full brand management service, essentially making us your brand management department.
Brand management includes:
George James – creative director. @standoutgeorge
South African born George is a highly experienced brand strategist and a self-proclaimed design guru. He is a lifelong graphic designer and honed his skills at the prestigious Central Saint Martin’s College of Art & Design in London. George loves to connect the dots, analyse patterns, and solve problems.
As the founder and creative director of Stand Out, George unites over ten years of professional design and strategy experience with a penchant for thoughtful customer service.
George’s experience with notable names such as Lamborghini, Mondelez International, and PepsiCo, coupled with his passion for creative thinking and entrepreneurship, creates the perfect cocktail of impeccable workmanship, exceptional brands, and happy clients.