Our
approach.

We combine meaningful strategy with beautiful design to create brands that people fall in love with.

We create brands.

The core of any loveable brand is the story behind it. Just like fine art, the value of the brand is as strong as the story it tells.

Your story defines who you are, why you exist, and why anyone should pay attention.

We write your brands story and help you tell it.

We are a studio of diverse creative thinkers, strategists, doers, makers, writers, opinion formers and social connectors.

Stand Out might be young however, the team behind us is anything but. Over the years, we have worked with some of the worlds most iconic brands in over a dozen cities around the world, making our international perspective unrivalled.

How we do it.

Our process encompasses three phases;

Brand strategy, Brand design, Brand management.

As clichéd as it sounds, building and maintaining a lovable brand is just like building your dream home.

 

 

Brand strategy.

Step one is the brand strategy, think of this as the blueprint, that defines what we are building and how.

The purpose of the brand strategy is to clarify and define your brand, and story. 

The steps in brand strategy are:

  • Defining objectives
  • Research & insights
  • Brand architecture
  • Target audience
  • Brand positioning
  • Brand personality
  • Recommendations & planning

Brand design.

Step two is brand design, this is the actual building of your home.

Also known as brand identity this is the process of designing all the visual elements that represent your brand. 

Brand identity includes:

  • Naming
  • Visual identity (logo, colours, fonts, art direction, guides)
  • Print (stationary, promotional)
  • Digital (user experience design, user interface design)
  • Physical (packaging, product, location)
  • Messaging & communications

Brand management.

Step three is brand management. Now that your dream home has been built, it needs continual updates and maintenance as your brand grows. Branding is never finished, it is always evolving with your business.

The secret to successful branding is consistency. The goal is to ensure that every contact point associated with your brand is communicating the same message. To achieve this we offer a full brand management service, essentially making us your brand management department. 

Brand management includes:

  • Brand consulting
  • Creative consulting
  • Content creation & social media management
  • Campaign planning & management
  • Art direction

Meet the founder.

George James – creative director. @standoutgeorge

South African born George is a highly experienced brand strategist and a self-proclaimed design guru. He is a lifelong graphic designer and honed his skills at the prestigious Central Saint Martin’s College of Art & Design in London. George loves to connect the dots, analyse patterns, and solve problems.

As the founder and creative director of Stand Out, George unites over ten years of professional design and strategy experience with a penchant for thoughtful customer service.

George’s experience with notable names such as Lamborghini, Mondelez International, and PepsiCo, coupled with his passion for creative thinking and entrepreneurship, creates the perfect cocktail of impeccable workmanship, exceptional brands, and happy clients.

Begin your journey today, contact us let's have a conversation.